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Title
Handbook of social media management [electronic resource] : value chain and business models in changing media markets / Mike Friedrichsen, Wolfgang Muhl-Benninghaus, editors.
Imprint
Berlin ; Heidelberg : Springer-Verlag, 2013.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
ix, 880 p.
Series
Media business and innovation
Bibliography
Includes bibliographical references.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Internet marketing.
Social media -- Marketing.
Genre/Form
Electronic books.
Added Author
Friedrichsen, Mike.
Muhl-Benninghaus, Wolfgang.
ProQuest (Firm)
ISBN
9783642288968
9783642288975
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