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Author
Williams, Alison.
Title
The handbook of field marketing [electronic resource] : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin.
Imprint
London ; Philadelphia : Kogan Page, 2008.
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Available to Pittsburg State University patrons only.
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Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xxv, 245 p. : ill.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Direct marketing.
Sales promotion.
Sampling.
Branding (Marketing)
Genre/Form
Electronic books.
Added Author
Mullin, Roddy.
ProQuest (Firm)
ISBN
0749450258
9780749450250
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