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Author
Mytton, Graham, author.
Uniform Title
Handbook on radio and television audience research
Title
Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam.
Publication Info.
Thousand Oaks, California : SAGE Publications, Incorporated, 2016.
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
Third edition.
Description
1 online resource (298 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Revision of author's Handbook on radio and television audience research.
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Mass media -- Research -- Methodology.
Genre/Form
Electronic books.
Added Author
Diem, Peter, 1937- author.
Dam, Piet Hein van, 1967- author.
Other Form:
Print version: Mytton, Graham. Media audience research : a guide for professionals. Thousand Oaks, California : SAGE Publications, Incorporated, 2016 9789351506430
ISBN
9789351506430 (pbk. : alk. paper)
9789351506447 (electronic bk.)
Available items only
