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Author Mytton, Graham, author.

Uniform Title Handbook on radio and television audience research
Title Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam.

Publication Info. Thousand Oaks, California : SAGE Publications, Incorporated, 2016.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition Third edition.
Description 1 online resource (298 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Note Revision of author's Handbook on radio and television audience research.
Bibliography Includes bibliographical references and index.
Note Description based on print version record.
Subject Mass media -- Research -- Methodology.
Genre/Form Electronic books.
Added Author Diem, Peter, 1937- author.
Dam, Piet Hein van, 1967- author.
Other Form: Print version: Mytton, Graham. Media audience research : a guide for professionals. Thousand Oaks, California : SAGE Publications, Incorporated, 2016 9789351506430
ISBN 9789351506430 (pbk. : alk. paper)
9789351506447 (e-book)

 
    
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