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Title
The role of information and communications technology in transforming marketing theory and practice [electronic resource] / guest editors, Peter Naude and Christopher P. Holland.
Imprint
[Bradford, England] : Emerald Group Pub., 2004.
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Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
p. 95-160.
Series
Journal of business & industrial marketing ; v. 19, no. 3, 2004
Journal of business & industrial marketing ; v. 19, no. 3.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Information technology.
Marketing.
Genre/Form
Electronic books.
Added Author
Naude, Peter.
Holland, Christopher P.
ProQuest (Firm)
ISBN
0861769562
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