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Author
Jaffe, Eugene D.
Title
National image & competitive advantage [electronic resource] : the theory and practice of place branding / Eugene D. Jaffe & Israel D. Nebenzahl.
Imprint
Herndon, VA : Copenhagen Business School Press, 2006.
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Available to Pittsburg State University patrons only.
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Call No.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
2nd ed. = 1. ed.
Description
237 p. : ill.
Bibliography
Includes bibliographical references (p. [207]-234) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Comparative advantage (International trade)
National characteristics.
Genre/Form
Electronic books.
Added Author
Nebenzahl, Israel D.
ProQuest (Firm)
Added Title
National image and competitive advantage
ISBN
9788763001724
8763001721
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