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Author
Nevaer, Louis E. V., author.
Title
The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / Louis E. V. Nevaer.
Publication Info.
London, England ; New York, New York : Routledge, 2015.
2004
Connect to
Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (265 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Hispanic American consumers.
Market segmentation -- United States.
Target marketing -- United States.
North America -- Economic integration.
Genre/Form
Electronic books.
Other Form:
Print version: Nevaer, Louis E. V. Rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management. London, England ; New York, New York : Routledge, 2015, c2004 vii, 255 pages 9780765612908 2003050503
ISBN
9780765612908
9780765612915
9781315699097 (e-book)
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