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Author
Newman, Bruce I.
Title
The marketing of the president : political marketing as campaign strategy / Bruce I. Newman.
Publication Info.
Thousand Oaks, California : Sage Publications, [1994]
1994
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (185 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and indexes.
Contents
part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing.
Note
Description based on print version record.
Subject
Presidents -- United States -- Election.
Campaign management -- United States.
Political campaigns -- United States.
Marketing -- United States.
Genre/Form
Electronic books.
Other Form:
Print version: Newman, Bruce I. Marketing of the president : political marketing as campaign strategy. Thousand Oaks, California : Sage Publications, [1994] xvii, 165 pages ; 24 cm 9780803951389 (DLC)10833275
ISBN
080395137X
0803951388 (pbk.)
9780803951389
9781452254562 (e-book)
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