| Description |
xiii, 237 p. : ill. ; 24 cm. |
| Series |
ACLS Humanities E-Book.
|
| Bibliography |
Includes bibliographical references (p. 193-227) and index. |
| Contents |
Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. |
| Reproduction |
Electronic text and image data. Ann Arbor, Mich. : University of Michigan, Michigan Publishing, 2010. Includes both TIFF files and keyword searchable text. ([ACLS Humanities E-Book]) Mode of access: Intranet. |
| Subject |
Radio advertising -- United States -- History.
|
|
Consumer behavior -- United States -- History.
|
|
Boycotts -- United States -- History.
|
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Consumer protection -- United States -- History.
|
| Added Author |
American Council of Learned Societies.
|
| In: |
ACLS Humanities E-Book. URL: https://www.humanitiesebook.org/ |
| Other Form: |
Original 0520223721 0520235908 (DLC)2003014270 |
| Standard No. |
2027/heb08261 hdl |
|
