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Communication of politics : cross-cultural theory building in the practice of public relations and p

London, [England] ; New York, New York : Routledge, 2016. 2016

The marketing of the president : political marketing as campaign strategy

Newman, Bruce I.
Thousand Oaks, California : Sage Publications, [1994] 1994

The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about ef

Newman, Bruce I., author.
Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press, 2016. 2016

The mass marketing of politics democracy in an age of manufactured images

Newman, Bruce I.
Thousand Oaks : Sage Publications, c1999. 1999