Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

Back to Search Results

Available items only

Previous Record Next Record

E-Book/E-Doc

Title Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.

Imprint

Bingley [England] : Emerald Group Pub., 2012.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Edition	1st ed.
Description	xix, 363 p. : ill.
Series	Advances in business marketing & purchasing, 1069-0964 ; v. 19
Bibliography	Includes bibliographical references.
Contents	section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Pricing.
	Marketing.
	Purchasing.
Genre/Form	Electronic books.
Added Author	Smith, Gerald E.
	Nimer, Dan.
	ProQuest (Firm)
ISBN	9781780529967
	9781780529974 (electronic bk.)