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Author
Nufer, Gerd.
Title
Ambush marketing in sports [electronic resource] : theory and practice / Gerd Nufer.
Imprint
New York : Routledge, c2013.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xiv, 157 p. : ill.
Series
Routledge sports marketing
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Sports -- Marketing.
Corporate sponsorship.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9780415626781 (hbk)
9780203371282 (electronic bk.)
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