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| Title |
Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD. |
|
| Publication Info. |
New York : Routledge, 2011. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Description |
1 online resource (328 pages) : illustrations. |
|
text rdacontent |
|
computer rdamedia |
|
online resource rdacarrier |
| Series |
Best business books
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit. |
| Note |
Description based on online resource; title from PDF title page (ebrary, viewed November 22, 2013). |
| Subject |
Marketing -- Decision making.
|
|
Marketing -- Management.
|
|
Marketing -- Planning.
|
| Genre/Form |
Electronic books.
|
| ISBN |
0789017695 (alk. paper) |
|
0789017709 |
|
9780789017697 |
|
9780203862629 (electronic bk.) |
|
