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| Title |
Advertising : planning, implementation, and control / David W. Nylen. |
|
| Imprint |
Cincinnati : South-Western Pub. Co., c1975. |
|
| Description |
viii, 598 p., [2] leaves of plates : ill. ; 24 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Advertising.
|
| ISBN |
0538195703 |
|
