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Title |
Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD. |
|
Publication Info. |
New York : Routledge, 2011. |
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Axe ProQuest E-Book
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Electronic Book |
--- |
Available |
Description |
1 online resource (328 pages) : illustrations. |
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text rdacontent |
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computer rdamedia |
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online resource rdacarrier |
Series |
Best business books
|
Bibliography |
Includes bibliographical references and index. |
Contents |
part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit. |
Note |
Description based on online resource; title from PDF title page (ebrary, viewed November 22, 2013). |
Subject |
Marketing -- Decision making.
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Marketing -- Management.
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Marketing -- Planning.
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Genre/Form |
Electronic books.
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ISBN |
0789017695 (alk. paper) |
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0789017709 |
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9780789017697 |
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9780203862629 (electronic bk.) |
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