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Author Oswald, Laura R.

Title Marketing semiotics [electronic resource] : signs, strategies, and brand value / Laura R.

Imprint Oxford ; New York : Oxford University Press, 2012.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xii, 218 p. : ill.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Communication in marketing.
Semiotics.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780199566495
9780191617867
9780191617867 (electronic bk.)

 
    
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