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Title |
Marketing semiotics [electronic resource] : signs, strategies, and brand value / Laura R. |
|
Imprint |
Oxford ; New York : Oxford University Press, 2012. |
|
Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
Description |
xii, 218 p. : ill. |
Bibliography |
Includes bibliographical references and index. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Communication in marketing.
|
|
Semiotics.
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Genre/Form |
Electronic books.
|
Added Author |
ProQuest (Firm)
|
ISBN |
9780199566495 |
|
9780191617867 |
|
9780191617867 (electronic bk.) |
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