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Author Oatway, Jay.

Title Mastering story, community and influence [electronic resource] : how to use social media to become a socialeader / Jay Oatway.

Imprint Chichester, West Sussex, U.K. : Wiley, 2012.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiii, 241 p.
Bibliography Includes bibliographical references and index.
Contents pt. 1. Story : tell it well -- pt. 2. Community : wowing your audience -- pt. 3. Influence : pulling back the curtain.
Summary "How to craft social media messaging that will engage your audience and make you a leader in your field From celebrated social media authority Jay Oatway, Tell It Well takes a different approach to social media by focusing on the message rather than the media itself. The book shows you how to use your innate ability to share stories and turn it into a powerful and influential skill in the social media universe. You'll build the kind of online relationships and influence that will boost your impact, influence, and career. You'll not only establish online influence for your business and yourself, but also learn to future-proof you own career. Based on timeless storytelling fundamentals rather than current social media fads, Tell It Well shows you how to develop narratives that will build social currency for success today and tomorrow"-- Provided by publisher.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Social media.
Business communication.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9781119940715 (hardback)
9781119943457 (electronic bk.)

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