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Author
Kihn, Martin, author.
Title
Customer data platforms : use people data to transform the future of marketing engagement / Martin Kihn, Chris O'Hara.
Publication Info.
Hoboken, New Jersey : Wiley, [2021]
2021
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (242 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Description based on print version record.
Subject
Marketing.
Data-analyse.
Direct marketing.
Genre/Form
Electronic books.
Added Author
O'Hara, Chris, author.
Other Form:
Print version: Kihn, Martin. Customer data platforms : use people data to transform the future of marketing engagement. Hoboken, New Jersey : Wiley, c2021 242 pages 9781119790112
ISBN
9781119790112
9781119790129 (e-book)
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