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Authors (1-2 of 2)
Olson Jerry C Jerry Corrie 1944
1
Consumer behavior and marketing strategy
Peter, J. Paul.
Homewood, IL : Irwin, c1990. 1990
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Axe 2nd Floor Stacks
658.8342 P442c 1990
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2
Understanding consumer decision making : the means-end approach to marketing and advertising strateg
Mahwah, N.J. : L. Erlbaum, c2001. 2001
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Axe 2nd Floor Stacks
658.8342 Un2 2001
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