| Edition |
1st ed. |
| Description |
x, 320 p. ; 24 cm. |
| Contents |
1. It's hard to See the Writing on the Wall of a Cubicle -- On Moral Advertising and Other Corporate Oxymorons -- The Death of Darrin Stephens -- One Huckster's Beginnings -- When Agencies Fall -- A Tale of Two Chickens -- The Healing Power of Yogurt -- From Russia with Nanoabsorbers -- 2. At Large in Adland -- Thoughts on Impressions -- The Opposite of Subliminal -- Zapping the Zeitgeist -- 3. The Merchants of What's Next -- In Search of Advertising's Future in Cannes -- Idea Factories -- Torched if The Do, Torched if They Don't -- Reunion -- The Care and Feeding of the Next Great American Hucksters -- Afterword : Who Do I Think I am? -- Acknowledgments |
| Summary |
A chronicle of the past, present, and future of advertising reveals significant transformations currently taking place in idea factories, introduces people dedicated to making advertising more effective, and offers insight into the ways in which ads reflect desired lifestyles. |
| Subject |
Advertising.
|
|
Internet advertising.
|
|
Advertising agencies.
|
| ISBN |
9780385524964 |
|
038552496X |
| Standard No. |
CDX 9463608 |
|
