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Author
Franses, Philip Hans, 1963-
Title
Quantitative models in marketing research [electronic resource] / Philip Hans Franses and Richard Paap.
Imprint
Cambridge, UK ; New York : Cambridge University Press, 2001.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xiii, 206 p. : ill.
Bibliography
Includes bibliographical references (p. 196-201) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing research -- Mathematical models.
Genre/Form
Electronic books.
Added Author
Paap, Richard.
ProQuest (Firm)
ISBN
0521801664
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