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Author
Palda, Kristian S.
Title
Pricing decisions and marketing policy / [by] Kristian S. Palda.
Imprint
Englewood Cliffs, N.J. : Prentice-Hall, c1971.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.816 P173p
---
Available
Description
x, 116 p. ; 23 cm.
Series
Prentice-Hall foundations of marketing series
Bibliography
Includes bibliographical references.
Subject
Pricing.
Marketing.
ISBN
0136996604
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