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Author
Moore, Karl, 1955-
Title
Marketing [electronic resource] : the basics / Karl Moore and Niketh Pareek.
Imprint
London ; New York : Routledge, 2010.
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
2nd ed.
Description
vi, 240 p. : ill.
Series
The basics
Basics (Routledge (Firm))
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Consumer behavior -- Research.
Export marketing -- Management.
Marketing research.
Marketing -- Management.
Genre/Form
Electronic books.
Added Author
Pareek, Niketh.
ProQuest (Firm)
ISBN
0415778999 (hbk.)
0415779006 (pbk.)
9780415778992 (hbk.)
9780415779005 (pbk.)
0203870344 (electronic bk.)
9780203870341 (electronic bk.)
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