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Author
Patrick, Jerry.
Title
How to develop successful new products / Jerry Patrick.
Imprint
Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association, c1997.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.575 P275h
---
Available
Description
viii, 214 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. 197-200) and index.
Subject
New products -- Marketing.
Product management.
ISBN
0844236624
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