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Record 9 of 31
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Author
Helmus, Todd C.
Title
Enlisting Madison Avenue [electronic resource] : the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.
Imprint
Santa Monica, CA : RAND Corporation, 2007.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xxvii, 211 p. : ill.
Bibliography
Includes bibliographical references (p. 189-211).
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Military art and science.
War -- Protection of civilians.
Genre/Form
Electronic books.
Added Author
Paul, Christopher, 1971-
Glenn, Russell W.
ProQuest (Firm)
ISBN
9780833041562 (pbk. : alk. paper)
0833041568 (pbk. : alk. paper)
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