| Description |
viii, 282 p. : ill. ; 24 cm. |
| Series |
Drugs and alcohol |
|
Drugs and alcohol (Dekalb, Ill.)
|
| Bibliography |
Includes bibliographical references (p. [231]-275) and index. |
| Contents |
Introduction. Health, morality, and free speech -- Pt. 1. The failed fight to ban alcohol advertising, 1947-1958 -- 1. Temperance and mass society -- 2. The industries' regulatory response -- 3. Legislative battles : politics and rhetoric -- Pt. 2. The battle to regulate cigarette marketing, 1960s -- 4. Emergence of the postwar antismoking movement -- 5. The warning label debate -- 6. The next push : restricting advertising -- Pt. 3. The new temperance movement and alcohol marketing restrictions, 1970s and 1980s -- 7. The political, legal, and scientific context of regulation -- 8. Policy contests : warning labels and advertising controls -- Conclusion. The elusive quest for restraints. |
| Subject |
Advertising -- Alcoholic beverages -- United States -- History -- 20th century.
|
|
Advertising -- Cigarettes -- United States -- History -- 20th century.
|
|
Corporate speech -- United States.
|
| ISBN |
0875803687 (clothbound : alk. paper) |
|
9780875803685 (clothbound : alk. paper) |
| Standard No. |
YDXCP 2509432 |
|
