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Author
Perloff, Richard M.
Title
The dynamics of persuasion / Richard M. Perloff.
Imprint
Hillsdale, N.J. : L. Erlbaum, 1993.
Copies
Location
Call No.
OPAC Message
Status
Axe 3rd Floor Stacks
153.852 P422d
---
Available
Description
xii, 411 p. : ill. ; 25 cm.
Series
Communication textbook series. General communication theory and methodology
Note
Errata sheets inserted.
Bibliography
Includes bibliographical references (p. 355-394) and indexes.
Subject
Persuasion (Psychology)
Mass media -- Psychological aspects.
Attitude change.
ISBN
0805813772 (pbk)
0805804900
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