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Print Material

Author

Perloff, Richard M.

Title Persuading people to have safer sex : applications of social science to the AIDS crisis / Richard M. Perloff.

Imprint

Mahwah, N.J. : Lawrence Erlbaum Associates, c2001.

Copies

Location	Call No.	OPAC Message	Status
Axe 3rd Floor Stacks	362.1969792 P422p	---	Available

Description	ix, 159 p. : ill. ; 24 cm.
Series	LEA's communication series
Bibliography	Includes bibliographical references (p. 135-150) and indexes.
Contents	Introduction -- Cognitive foundations of AIDS prevention behavior -- Social psychological and communication perspectives on unsafe sex -- Culture, poverty, and AIDS -- Applying persuasion theories to AIDS prevention -- AIDS prevention campaigns -- AIDS stigma and persuasion.
Subject	Safe sex in AIDS prevention.
	AIDS (Disease) -- Prevention -- Social aspects.
	Health behavior.
	Persuasion (Psychology)
ISBN	0805833803 (cloth)
	0805833811 (pbk.)