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| Title |
Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. |
|
| Imprint |
Chichester, West Sussex : Wiley, 2013. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Edition |
2nd ed. |
| Description |
xxii, 374 p. : ill., maps. |
| Note |
"Perspectives on consumer industries & retail"--Cover. |
|
Includes index. |
| Contents |
pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Branding (Marketing)
|
|
Brand name products.
|
|
Retail trade.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Spillecke, Dennis.
|
|
ProQuest (Firm)
|
| ISBN |
9781118489529 |
|
9781118489505 (electronic bk.) |
|
