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Title |
Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. |
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Imprint |
Chichester, West Sussex : Wiley, 2013. |
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Axe ProQuest E-Book
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Electronic Book |
--- |
Available |
Edition |
2nd ed. |
Description |
xxii, 374 p. : ill., maps. |
Note |
"Perspectives on consumer industries & retail"--Cover. |
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Includes index. |
Contents |
pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Branding (Marketing)
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Brand name products.
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Retail trade.
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Genre/Form |
Electronic books.
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Added Author |
Spillecke, Dennis.
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ProQuest (Firm)
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ISBN |
9781118489529 |
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9781118489505 (electronic bk.) |
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