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Author Perrey, Jesko.

Title Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.

Imprint Chichester, West Sussex : Wiley, c2011.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xviii, 300 p. : ill.
Note Includes index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Branding (Marketing)
Brand name products.
Retail trade.
Genre/Form Electronic books.
Added Author Spillecke, Dennis.
ProQuest (Firm)
ISBN 0470979666
9780470979662
9780470979792

 
    
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