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Title
Action research in marketing [electronic resource] / guest editor, Chad Perry.
Imprint
[Bradford, England] : Emerald Group Pub., 2004.
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
p. 292-468 : ill.
Series
European journal of marketing ; v. 38, no. 3/4, 2004
European journal of marketing ; v. 38, no. 3/4, 2004.
Bibliography
Includes bibliographical references.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing research.
Research, Industrial.
Genre/Form
Electronic books.
Added Author
Perry, Chad.
ProQuest (Firm)
ISBN
0861769325
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