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Title
Integrated marketing communication : creating spaces for engagement / edited by Jeanne M. Persuit and Christina L. McDowell Marinchak.
Publication Info.
Lanham, Maryland : Lexington Books, 2016.
2016
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Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
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Description
1 online resource (199 pages).
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Integrated Marketing Communication
Note
Includes index.
Description based on print version record.
Subject
Customer relations.
Communication in marketing.
Genre/Form
Electronic books.
Added Author
Persuit, Jeanne M., 1973- editor.
McDowell Marinchak, Christina L., editor.
Other Form:
Print version: Integrated marketing communication : creating spaces for engagement. Lanham, Maryland : Lexington Books, c2016 viii, 189 pages Integrated Marketing Communication 9781498540025 2016033989
ISBN
9781498540025
9781498540032 (e-book)
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