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Author
Kumar, V., 1957-
Title
Statistical methods in customer relationship management [electronic resource] / V. Kumar, J. Andrew Petersen.
Imprint
Hoboken, N.J. : Wiley, 2012.
Connect to
Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xiii, 272 p. : ill.
Bibliography
Includes bibliographical references and index.
Contents
Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Customer relations -- Management.
Customer relations -- Management -- Statistical methods.
Genre/Form
Electronic books.
Added Author
Petersen, J. Andrew.
ProQuest (Firm)
ISBN
9781119993209 (cloth)
9781118349205 (electronic bk.)
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