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Title
Electronic marketing and the consumer / editor, Robert A. Peterson.
Imprint
Thousand Oaks, Calif. : Sage Publications, c1997.
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Call No.
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Status
Axe 2nd Floor Stacks
658.84 El25
---
Available
Description
xiii, 193 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. [175]-181) and index.
Subject
Internet marketing.
Broadcast advertising.
Twenty-first century -- Forecasts
Added Author
Peterson, Robert A. (Robert Allen), 1944-
ISBN
0761910697 (acid-free paper)
0761910700 (pbk. : acid-free paper)
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