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Title
Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / Luca Petruzzellis.
Publication Info.
[Cham, Switzerland] : Springer, 2016.
2016
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (910 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6173
Bibliography
Includes bibliographical references.
Note
Description based on print version record.
Subject
Business.
Internet marketing.
Customer relations -- Management.
Genre/Form
Electronic books.
Added Author
Winer, Russell S., editor.
Petruzzellis, Luca, editor.
Other Form:
Print version: Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress. [Cham, Switzerland] : Springer, c2016 xxxiii, 987 pages Developments in Marketing Science: Proceedings of the Academy of Marketing Science 9783319298764 2016945753
ISBN
9783319298764
9783319298771 (e-book)
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