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Title
Augmented customer strategy : CRM in the digital age / edited by Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz.
Publication Info.
London : John Wiley & Sons, Incorporated, [2019]
2019
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
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Description
1 online resource (331 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Description based on print version record.
Subject
Customer relations -- Management.
Customer relations -- Management -- Data processing.
Genre/Form
Electronic books.
Added Author
N'Goala, Gilles, editor.
Pez-Perard, Virginie, editor.
Prim-Allaz, Isabelle, editor.
Other Form:
Print version: Augmented customer strategy : CRM in the digital age. London : John Wiley & Sons, Incorporated, c2019 331 pages 9781786303721 (DLC) 2019930585
ISBN
9781786303721
9781119618249 (e-book)
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