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Title
The passion conversation [electronic resource] : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips ... [et al.].
Imprint
Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xii, 212 p. : ill.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Word-of-mouth advertising.
Business referrals.
Marketing.
Genre/Form
Electronic books.
Added Author
Phillips, Robbin.
ProQuest (Firm)
ISBN
9781118533338 (cloth)
9781118767948 (electronic bk.)
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