| Description |
xiii, 299 p. : ill. ; 25 cm. |
| Bibliography |
Includes bibliographical references (p. [253]-281) and index. |
| Contents |
Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities. |
| Subject |
Product management.
|
|
Consumer behavior.
|
|
Consumers' preferences.
|
| Added Author |
Pine, B. Joseph.
|
| ISBN |
9781591391456 (hardcover : alk. paper) |
|
1591391458 |
|
