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Title
Brands and brand management under threat in an age of fake news / editor, Kirk Plangger and Leyland Pitt.
Publication Info.
[Place of publication not identified] : Emerald Publishing Limited, [2020]
2020
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Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (117 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series
Journal of Product & Brand Management ; Volume 29, Number 2
Bibliography
Includes bibliographical references.
Note
Description based on print version record.
Subject
Brand name products -- Management.
Branding (Marketing) -- Management.
Genre/Form
Electronic books.
Added Author
Plangger, Kirk, editor.
Pitt, Leyland, editor.
ISBN
9781839829093 (e-book)
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