| Description |
x, 370 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Tourism -- Marketing.
|
|
Tourism -- Management.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Wang, Youcheng.
|
|
Pizam, Abraham.
|
|
ProQuest (Firm)
|
| ISBN |
9781845937621 (permanent paper) |
|
9781845937003 (electronic bk.) |
|
