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Author
Podnar, Klement, author.
Title
Corporate communication : a marketing viewpoint / Klement Podnar.
Publication Info.
Oxfordshire, England ; New York, New York : Routledge, 2015.
2015
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (235 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references at the end of each chapters and indexes.
Note
Description based on print version record.
Subject
Communication in organizations.
Corporate culture.
Corporate image.
Organizational behavior.
Marketing -- Management.
Genre/Form
Electronic books.
Other Form:
Print version: Podnar, Klement. Corporate communication : a marketing viewpoint. Oxfordshire, England ; New York, New York : Routledge, c2015 vii, 225 pages 9781138804708 2014016817
ISBN
9781138804708
9781138804722
9781315752785 (e-book)
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