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Author
Pohlmann, Clemens, author.
Title
Kognitionspsychologische Wirkmechanismen von Werbung : Grundlagen, Methoden und ethische Beurteilung / Clemens Pohlmann.
Publication Info.
Hamburg, [Germany] : Diplomatica Verlag, 2017.
2017
Connect to
Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (121 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF title page (EBC, viewed December 18, 2017).
Subject
Cognitive psychology.
Genre/Form
Electronic books.
Other Form:
Print version: Pohlmann, Clemens. Kognitionspsychologische Wirkmechanismen von Werbung : Grundlagen, Methoden und ethische Beurteilung. Hamburg, [Germany] : Diplomatica Verlag, c2017 iv, 103, xxii pages 9783961465194
ISBN
9783961465194
9783961460199 (electronic bk.)
Available items only
