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| Title |
Greener marketing [electronic resource] : a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky. |
|
| Imprint |
Sheffield : Greenleaf Pub., 1999. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Edition |
2nd ed. |
| Description |
432 p. : ill., maps. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Green marketing.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Charter, Martin.
|
|
Polonsky, Michael J.
|
|
ProQuest (Firm)
|
| ISBN |
1874719144 |
|
9781874719144 |
|
9781907643200 (electronic bk.) |
|
