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Title |
Greener marketing [electronic resource] : a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky. |
|
Imprint |
Sheffield : Greenleaf Pub., 1999. |
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Axe ProQuest E-Book
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Electronic Book |
--- |
Available |
Edition |
2nd ed. |
Description |
432 p. : ill., maps. |
Bibliography |
Includes bibliographical references and index. |
Contents |
section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Green marketing.
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Genre/Form |
Electronic books.
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Added Author |
Charter, Martin.
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Polonsky, Michael J.
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ProQuest (Firm)
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ISBN |
1874719144 |
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9781874719144 |
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9781907643200 (electronic bk.) |
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