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Author Hardy, Jonathan, author.

Title The Advertising Handbook, Fourth Edition / by Jonathan Hardy, Helen Powell, Iain Macrury.

Publication Info. [Place of publication not identified] : Taylor and Francis, 2018.


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Edition Fourth Edition
Description 1 online resource (222 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Online resource; title from title screen (Skillsoft Books).
Summary A comprehensive and accessible guide to contemporary advertising and marketing theory and practice, this book is designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students. -- Edited summary from book.
Bibliography Includes bibliographical references.
Subject Advertising.
Genre/Form Electronic books.
Added Author Powell, Helen.
Macrury, Iain.
ISBN 9781138678835

Available items only