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Title Promotional culture and convergence [electronic resource] : markets, methods, media / edited by Helen Powell.

Imprint New York : Routledge, 2013.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description x, 238 p. : ill.
Bibliography Includes bibliographical references and index.
Contents pt. I. Methods in context -- pt. II. Media in context.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Internet advertising.
Interactive marketing.
Branding (Marketing)
Genre/Form Electronic books.
Added Author Powell, Helen.
ProQuest (Firm)
ISBN 9780415672795 (hardback)
9780415672801 (pbk.)
9780203130322 (e-book)

Available items only