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Author Powell, Guy R.

Title Marketing calculator [electronic resource] : measuring and managing return on marketing investment / Guy R. Powell.

Imprint Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiv, 288 p. : ill.
Bibliography Includes bibliographical references (p. [277]-281) and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Marketing -- Management.
Marketing -- Cost effectiveness.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 047082395X

Available items only