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Author

Title Marketing calculator [electronic resource] : measuring and managing return on marketing investment / Guy R. Powell.

Imprint

Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.

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Available to Pittsburg State University patrons only.

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	xiv, 288 p. : ill.
Bibliography	Includes bibliographical references (p. [277]-281) and index.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Marketing -- Management.
	Marketing -- Cost effectiveness.
Genre/Form	Electronic books.
Added Author	ProQuest (Firm)
ISBN	047082395X
	9780470823958
	9781118507834