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Title
Promotional culture and convergence [electronic resource] : markets, methods, media / edited by Helen Powell.
Imprint
New York : Routledge, 2013.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
x, 238 p. : ill.
Bibliography
Includes bibliographical references and index.
Contents
pt. I. Methods in context -- pt. II. Media in context.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Internet advertising.
Interactive marketing.
Branding (Marketing)
Genre/Form
Electronic books.
Added Author
Powell, Helen.
ProQuest (Firm)
ISBN
9780415672795 (hardback)
9780415672801 (pbk.)
9780203130322 (electronic bk.)
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