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Author Balmer, John M. T., author.

Title Advances in Corporate Branding / by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf.

Publication Info. [Place of publication not identified] : Palgrave Macmillan Ltd, 2017.


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource (219 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Online resource; title from title screen (Skillsoft Books).
Summary A collection of articles from the Journal of Brand Management, this thorough resource discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. -- Edited summary from book.
Bibliography Includes bibliographical references.
Subject Success in business.
Branding (Marketing)
Genre/Form Electronic books.
Added Author Powell, Shaun M.
Kernstock, Joachim.
Brexendorf, Tim Oliver.
ISBN 9781352000078

Available items only